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You Won’t Become a Successful Content Creator Until You Do the Things You Don’t Want to Do

Content creation is anything but easy

Ayodeji Awosika
7 min readMar 17, 2022


According to a recent study, more than half of children aged 6–17 surveyed chose content creator as their most desired career. 99 percent of them are in for a rude awakening. I know because I’ve met their future selves many, many, many times. They almost always have the same mindset — the wrong one.

Whenever someone asks me how to be a successful writer, nine times out of ten they don’t really want to know. They want a response, but they really don’t want to know what it actually takes to succeed.

They want an answer that makes them feel good, even if it’s not the entire truth. They want a response, but they also want to filter out any of the advice that goes against what they want to hear. They want the easy way out.

These people are not going to make it.

I’ve been in this game for years. I’ve seen it eat up pretty much everyone who tries. You have to go through the wringer of tedium and do things that you don’t want to do so you can achieve your ultimate goal.

So today we’re not going to talk about the glitz and glamor that comes with creating content for a living.

If you’re serious, you’ll commit to paying the price and doing what it takes to create the career you dream of.

I’m not saying you’ll have to do everything on this list, but you’ll have to do a good chunk of it. Much of it you really don’t want to do.

You Have to Tame This Beast

I hear this a lot, particularly from older content creators who didn’t grow up in the tech era. They’ll say “I’m bad with technology” and claim they’re willing to create the content itself, but they struggle and procrastinate because they don’t know their way around a computer.

If you want to be a successful content creator, you have to be well-versed in technology. You don’t have a choice.

Creating my first WordPress blog was deeply frustrating, but now I understand WordPress like the back of my hand. I had to get the hang of email marketing software, landing pages, and basic…



Ayodeji Awosika

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