Photo by Amy Shamblen on Unsplash

You Won’t Become a Successful Content Creator Until You Do the Things You Don’t Want to Do

Content creation is anything but easy

Ayodeji Awosika
7 min readMar 17, 2022

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According to a recent study, more than half of children aged 6–17 surveyed chose content creator as their most desired career. 99 percent of them are in for a rude awakening. I know because I’ve met their future selves many, many, many times. They almost always have the same mindset — the wrong one.

Whenever someone asks me how to be a successful writer, nine times out of ten they don’t really want to know. They want a response, but they really don’t want to know what it actually takes to succeed.

They want an answer that makes them feel good, even if it’s not the entire truth. They want a response, but they also want to filter out any of the advice that goes against what they want to hear. They want the easy way out.

These people are not going to make it.

I’ve been in this game for years. I’ve seen it eat up pretty much everyone who tries. You have to go through the wringer of tedium and do things that you don’t want to do so you can achieve your ultimate goal.

So today we’re not going to talk about the glitz and glamor that comes with creating content for a living.

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