Ok, some cliff notes.

Tate is currently getting more search traffic than both Donald Trump and Kim Kardashian. That alone is insane.

He's also been putting out content for years prior to this meteoric rise. It's just not easy to do.

The type of life experiences you need to have are immense to pull off a personal brand on this level.

And the affiliate marketing model he came up with -- having people post clips of his content and posting them on tiktok in exchange for comissions -- is nothing short of brilliant. He has 12 billion views on tiktok and he doesn't even have a tiktok.

He has an army of people re-posting his content so you can't even cancel him because you don't know which one is even him.

I'm guessing you probably haven't sat through a full 2 hours of him talking. If you did, you might see things differently.