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How to Use “You,” “We,” and “I,” For Effective Writing

Ayodeji Awosika

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Most writers use one of these words way too often.

If you want to keep readers interested, learn to switch up the pronouns you use to have a more balanced and relatable approach to your posts.

Let’s talk about what happens when you use each one too much

Your Blog Isn’t Your Diary

The biggest culprit is the word “I”

When you use the word I too much in your writing it comes across as self-serving.

Most beginner writers want to word-vomit random details about their life instead of being useful.

Some writers can get away with writing personal essays that only use the word “I” but they are few and far between.

Don’t Talk From a Pedastal

When you use the word “you” too much, it can look like you’re trying to talk at your readers instead of to them.

Copywriters and blogging experts tell you to use the word often, which I agree with, but doing it too much can dominate your content and make it less relatable.

Sprinkling in some stories and anecdotes with the word “I” counterbalances it.

Make People Feel A Part of Something Bigger

The word “we” tends to cause the least amount of issues, but if you somehow did make it the dominant word it would feel like you lack conviction.

You wouldn’t be sharing enough about your life nor would you be giving people insights and wisdom directed at them.

Use the word “we” to create a bond between you and your readers. It helps them feel a part of your tribe working toward a common goal or fighting against a common enemy

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Ayodeji Awosika
Ayodeji Awosika

Written by Ayodeji Awosika

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