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How to Influence People: The Secrets to Popularity and Persuasion

Ayodeji Awosika
8 min readNov 12, 2019


If you want to build a network, an audience, and a tribe of like-minded peers, you need to learn how to influence people.

Have you ever noticed somebody in the field you’re in (or aspire to be in) just come out of nowhere?

Whenever you see someone make a meteoric rise, know that it’s often planned well in advance.

The ability to influence people is more powerful than raw talent or resources.

You can’t become an influencer without…influencing people.

It’s a delicate art, not a blunt instrument. Master it and the world is yours.

Stick with me and I’ll show you everything I know…

Lead Your Tribe

Kevin Kelly says if you can find 1,000 true fans — people who love your work and will buy anything you make — you can have a full-time creative career.

Artists build tribes. Companies can build tribes of people who love their products. You can build a tribe in your community or neighborhood.

A tribe is nothing more than a group of people who share the same values and want to follow the same mission.

Finding yours is the key to…everything.

But how do you do it?

The #1 Mistake I See Aspiring Leaders Make Over and Over Again

If any of the following describes you, it’s time to rethink your strategy:

  • You think good art or products should stand on their own without promotion
  • You think you deserve to have an audience or a following
  • You’ve never taken the time to put your work in front of people who might want it and you’re actually surprised that the “build it and they will come” strategy doesn’t work.

One trait kills more future leaders than all others — entitlement.

Be honest. Do you feel entitled to a bigger tribe than you have right now?

If so, why? What have you done to warrant a large audience? How muchwork have you put in? Are you trying to get better or are you using the same strategies over and…



Ayodeji Awosika

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